Preparing for Enterprise 2.0

Well, our first conference this year is around the corner.  If you have never presented or hosted a booth at one of these things, I highly recommend you keep it that way.  Just kidding.  There is a pile of work to get ready for these things.  Here are just a couple of things to keep in mind:

1. Remember to bring lots of business cards and collateral.  You give them out like candy
2. Bring schwag to give out at your booth.  We are still in entrepreneurial mode, so we are skipping this piece.  However, if you belong to a company with a sizable marketing budget, schwag really works to drive traffic
3. Call or email everyone.  It is important to line-up as many meetings as you can.  It is a great opportunity to meet lots of people who can be important to your business, but it takes a great deal of effort to schedule
4. Bank some sleep.  You don’t tend to get much because there are usually meetings, receptions, etc. that tend to cut into sleep.  You also need to catch-up at night on everything you missed during the day while at the conference
5. Buy a nice monitor and have it shipped to the conference instead of renting one.  We are doing this and bringing it home.  It’s cheaper believe it or not
6. Do your presentation ahead of time.  These things tend to slip to the last minute, which I wouldn’t advise.  As an aside, we haven’t started ours yet

That’s it for now.  Lots to do.  Let us know if we missed anything and we hope to see some of you in Boston!